Reliance TV will offer 250 HD channels

Direct-to-home (DTH) television service provider, Reliance Digital TV, said on Wednesday it will offer 250 channels on its network in superior High Definition (HD) like quality, pushing it ahead of competitors who offer just a few such channels to their customers currently.

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Reliance BIG TV join hands with Vision India

Vision India Real Estate, an integrated property development and asset management group, today inked an MoU (memorandum of understanding) with Reliance BIG TV, the DTH arm of Reliance ADA Group, to provide an experience of spectacular entertainment, blockbuster movies, up-to-the-minute news, and favourite programs at the click of a button, in its upcoming premium housing project, The Gem Grove.

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Win a free Reliance BIG TV connection this festive season

Reliance BIG TV, India’s leading digital DTH service provider, has recently announced the year end Dhamaka. The scratch and win offer is an opportunity for the customer to win assured gifts like free subscriptions and discounts on installation of Reliance BIG TV. This scratch and win offer is planned keeping Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.
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BIG TV into Social Media to promote James Cameron Avatar

Reliance BIG TV Launches Innovative Social Media Campaign on Twitter, Facebook and YouTube to Promote James Cameron’s Hollywood mega movie of the year Avatar in India Reliance BIG TV is the official marketing partner of Fox Star, the movie’s distributors in India. The movie is scheduled for theatrical release on 18th December.
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Reliance BIG TV, Fox Star Studios ink marketing alliance for Avatar

Reliance BIG TV is entering into a strategic marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar.

Reliance BIG TV will showcase exclusive interviews with Cameron and the stars of Avatar as well as exclusive videos of Behind-The-Scenes of the film. As part of the tie-up, Reliance BIG TV is creating a new TVC with the visual imagery from Avatar. The 30 seconds TVC is made in English and expected to go on air across 12 English channels that include Times Now, AXN, Star World, Star Movies, Channel V, and HBO among others from 15 December. Reliance BIG TV will be running a month long 360 degree integrated marketing campaign across all India.
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BIG TV ties up with Fox STAR to promote Cameron film

Anil Ambani‘s direct-to-home company, Reliance BIG TV, has formed a marketing alliance with Fox STAR Studios for its forthcoming movie, Avatar. The deal, according to source, has been struck for Rs 20 crore.

Avatar is an epic 3D fiction movie which has taken James Cameron almost four years to make. Fox STAR Studios is releasing the movie worldwide.

The alliance comprises of BIG TV getting the first telecast rights of exclusive promotions for direct-to-home (DTH) platforms, creating a TVC (television content rating) with the cast of Avatar, introducing special zones across its multiplexes to experience the film. BIG TV will also run a pan-India marketing campaign for which the company will spend Rs 5 crore.
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Reliance BIG TV ties-up with UTV to showcase Wake Up Sid on PPV

Reliance BIG TV has entered into a tie-up with UTV Productions to showcase Wake Up Sid on its PPV platform. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for a period of four weeks. The agreement is signed on a revenue sharing basis. Reliance BIG TV will offer Wake Up Sid on its PPV platform from November 20, 2009 onwards. It will offer the movie on a 24-hour PPV access for Rs 100 only.
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Reliance BIG TV offers – Purchase via Credit card on IVR and watch ‘Do Knot Disturb’

Reliance BIG TV, India’s fastest growing fully digital service, has always been at the forefront to provide best offers and services to its customers. Among the many offers launched during the festive season, Reliance BIG TV continues to offer the recently released David Dhawan comedy movie ‘Do Knot Disturb’ from 1 November, 09 onwards for a month on its Pay-Per-View channels. Reliance BIG TV has also gone in for functional enhancement by offering the convenience of making purchases through credit card on IVR. Customers can now purchase our movies via credit card, SMS, online and retail outlets.
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Reliance Big TV new brand campaign

The Reliance Anil Dhirubhai Ambani Groups Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign, Joy of Ownership, using customer testimonials.

The television ad has an attractive lady talks about how Big TV is the best. It shows how her gadget-freak husband was disappointed to find his new LCD TV not performing as expected. She very convincingly tells viewers that the upgrade was incomplete without Reliance Big TV.

The communication message of the campaign is Real, insightful and engaging.
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