Reliance BIG TV ties-up with UTV to showcase Wake Up Sid on PPV

Reliance BIG TV has entered into a tie-up with UTV Productions to showcase Wake Up Sid on its PPV platform. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for a period of four weeks. The agreement is signed on a revenue sharing basis. Reliance BIG TV will offer Wake Up Sid on its PPV platform from November 20, 2009 onwards. It will offer the movie on a 24-hour PPV access for Rs 100 only.
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BIG TV targets more content for PPV and VAS

Reliance BIG TV is aggressively targeting revenues from VAS and particularly from its pay-per-view (PPV) offering.

The DTH player has entered into an agreement with Sony Music under which it will premiere Beyonce’s Concert for four weeks from November 10th. The offering includes Beyonce’s Live concert at Wembley. The content will be offered for Rs 50 per view with the subscription for the view valid for 24 hours from the time of activation.
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