Reliance Big TV bags IPL DTH partnership rights for Rs 137 cr

August 12, 2008 · Filed Under Reliance Entertainment · 1 Comment 

Reliance ADA Group soon to be launched DTH venture Big TV has bagged the official direct-to-home (DTH) partnership for the BCCI’s Twenty20 cricket tournament Indian Premier League (IPL) with a bid of $31.16 million (about Rs 137 crore) for the next four years.

Read more