Big TV joins hands with LG Electronics to offer DTH service

October 30, 2008 · Filed Under Reliance Communication · Comment 


reliance-bigtv logoLG Logo

Big TV, direct-to-home arm of Reliance Communications (Anil Dhirubhai Ambani Group company) on Thursday joined hands with LG Electronics offering its DTH service to LG TV buyers at Rs 700 for three months.

Under the tie up all those who purchase LG 29 inch TV buyers a three month DTH subscription for Rs 700 without paying any installation charges, the company said in a statement.
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Reliance may launch Big TV this month

June 11, 2008 · Filed Under Reliance Entertainment · Comment 

With the direct-to home race hotting up, Anil Ambani’s Big TV has decided to launch in haste. The company is planning a June 24 launch, said industry sources, with teaser campaigns hitting televisions four days before the launch. Abhisekh Bachchan may be used as a brand ambassador sources added.

Big TV’s entry, this month may intensify the action in the DTH space that is seeing a fierce price-war. Big TV already serves 50,000 customers who are part of its pilot launch and are its employees and customers of associate companies. According to the 2008 Ficci-PwC report on Indian entertainment and media industry, DTH households are expected to grow from 4 million in 2007 to 25 million by 2012.

When contacted, a Big TV spokesperson said, “Reliance Communications is in advanced stages of launching Big TV DTH services. Big TV DTH service aims to be the most preferred option for home entertainment solutions across customer segments. Like in case of all offerings from Reliance ADA Group, customers using Big TV DTH services would be able to avail of better service quality, enhanced features and wider offerings at prevailing price points”.

The company may launch its services across 6000 towns this month itself. Actor Abhishek Bachchan will be the brand ambassador for Big TV, sources said. Tie-ups with television companies to make LCD television sets available with a Big TV connection at subsidised costs are in final stages. The pricing details are not known. The annual packages offered to employees came at a monthly subscription fee of Rs 325 with Rs 100 worth of pay per view content free. The installation charges were Rs 1000.

Existing DTH services providers such as Tata Sky and Dish TV, which share about 5 million subscribers between themselves have of late, been busy wooing consumers with offers at reduced prices and attractive packages.

Industry sources point out that both of them are bleeding with losses of over Rs 1000 crore but experts feel that the market has a great potential and that initially there is a subscriber acquisition cost, that has to be incurred.

Source: hindustantimes.com

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Reliance set for DTH foray in July

June 4, 2008 · Filed Under Reliance Entertainment · 1 Comment 

Big TV, the direct-to-home (DTH) service of the Anil Dhirubhai Ambani group (ADAG) is all set for a nation wide launch in July, sources in Reliance Communications (RCom) told Business Line.

As a precursor to the launch, the Big TV homepage ( www.bigtv.co.in), which had gone live earlier this year, says: “For as little as under Rs 100 a month, you can get over dozens of digital as well as pay-per-view channels and much more.”

A spokesperson for RCom refused to comment on the development.

According to recent media reports, customers will have to pay only Rs 1,000 upfront for a Big TV connection, making it the cheapest DTH player in the country.

Read more: http://www.moneycontrol.com/india/news/business/reliance-set-for-dth-forayjuly-/09/10/340967

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Big TV`s DTH launch to set off price war

May 5, 2008 · Filed Under Reliance Communication · 1 Comment 

Big TV`s DTH launch to set off price war
Business Standard - Mumbai,Maharashtra,India
The company will soon offer a special subscription package to the Reliance Energy customers and Reliance PCO retailers. Under the Big TV offer, …

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Reliance Big TV DTH: Big TV DTH service set to become number

May 5, 2008 · Filed Under Reliance Communication · Comment 

Reliance Big TV DTH: Big TV DTH service set to become number
Big TV DTH service of Reliance Communication is creating waves even before its official launch. Big TV will become number one DTH player in India after its commercial launch in June. It will have around 5 million subscribers on the …

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