Reliance TV will offer 250 HD channels

Direct-to-home (DTH) television service provider, Reliance Digital TV, said on Wednesday it will offer 250 channels on its network in superior High Definition (HD) like quality, pushing it ahead of competitors who offer just a few such channels to their customers currently.

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Big TV’s DTH service in talks to acquire broadcast rights of popular TV shows

Direct-to-home (DTH) television service provider Big TV Ltd, a unit of the Reliance-Anil Dhirubhai Ambani Group, is setting out on a content acquisition spree to win an edge over rival such as Dish TV India Ltd, Tata Sky Ltd, Airtel DTH and Sun Direct DTH Service.

Big TV, which was launched in August, is in talks with a raft of general entertainment channels such as Colors, Star Plus, Sony and Zee TV to acquire broadcast rights for some of their popular television shows.

Sanjay Behl, chief executive of Big TV, told Mint that some TV shows will be beamed on its pay-per-view service, especially on weekends. He did not divulge the investment earmarked for content acquisition.
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Big TV alliance with ESPN to offer iCricket for ICC World T20 Matches

Reliance Communications’ DTH arm Big TV today announced a new alliance with ESPN to offer interactive live in-stadia experience to subscribers for the ongoing ICC World T20 tournament.

Additionally subscribers will also be able to view the matches from extra camera and also have access to 4 language commentary in Hindi, English, Tamil and Telugu. Access to players’ records, score updates and score cards will also be offered.
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BIG TV Launches iCricket: Stadium-Like Cricket Viewing Experience

BIG TV, the direct-to-home (DTH) satellite TV service provider of the Reliance-Anil Dhirubhai Ambani Group, is offering stadium-like cricket viewing experience to its customers along with interactive options like multi-lingual audio and different camera views.

The service called iCricket will enable viewers to even highlight all sixes, fours and fall of wickets at the click of a button.

“iCricket is part of our effort to deliver the best to our subscribers, especially at the time of T20 world cup,” BIG TV chief executive Sanjay Behl said in a statement Monday.
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Nandita Das’s “Firaaq” to premiere on Reliance DTH on Friday

Actor Nandita Das’ directorial debut Firaaq will be premiered on television Friday thanks to direct-to-home (DTH) service provider Reliance Big TV Ltd.

The service provider, a wholly-owned subsidiary of Anil Ambani-owned Reliance Communications Ltd, is offering the movie to over 1.5 million subscribers on its pay-per-view (PPV) channel at a price of Rs.50 as part of its New Film Premiere showcase.

“Firaaq” was released commercially in India last month.
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Reliance Big TV Deals With Fox News, Warner Bros’ channels

In a bid to introduce global channels, Reliance Big TV, the direct-to-home (DTH) arm of the Reliance ADA group, is set to ink deals with Fox, Warner Brothers and Korean Broadcasting. The company is also said to be in advanced stages of discussion with global DTH operators and some private equity investors to hive off 49% stake for Rs 8,000 crore ($1.6 billion).

The discussions with global entertainment giants form part of the DTH operator’s overall strategy to increase its channel bouquet from the current 200 to 400 channels as announced by ADAG chairman Anil Ambani in September 2008.
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DTH subscribers addition decreased over 35%

With a drop of over 35 per cent in subscriber additions, the fourth quarter of the 2009 fiscal delivered the lowest growth in new direct-to-home (DTH) customers in the five-player private market.

As opposed to an average gross addition of around two million in the first three quarters of the last fiscal, only around 1.3 million subscribers were added in the fourth quarter (January to March), said industry sources.

And average revenue per user (ARPU) has seen a decline of up to 50 per cent among the new users added in the fourth quarter.
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