Reliance BIG TV ties-up with UTV to showcase Wake Up Sid on PPV

Reliance BIG TV has entered into a tie-up with UTV Productions to showcase Wake Up Sid on its PPV platform. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for a period of four weeks. The agreement is signed on a revenue sharing basis. Reliance BIG TV will offer Wake Up Sid on its PPV platform from November 20, 2009 onwards. It will offer the movie on a 24-hour PPV access for Rs 100 only.
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Nana Patekar is in talks with Reliance Big Pictures

Just like Karan Johar’s My Name is Khan starring Shah Rukh Khan, Nana Patekar too intends that his second directorial venture should be based on autism. Nana had earlier directed Prahaar in 1991.

The film, which will mark the debut of Nana’s son Malhar as an actor, will be produced by Prakash Jha, who had reportedly broken off all professional ties with Nana because of the actor’s hotheadedness. A source claims that Nana is in talks with Reliance Big Pictures to be the presenter of his film.
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Reliance BIG Pictures films at IFFI, Goa and MIAAC, New York

The prestigious 40th International Film Festival of India is all set to screen Reliance BIG Pictures’ four major productions, Rituparno Ghosh’s Bengali film SHOB CHARITRO KALPONIK, M.S. Sathyu’s Kannada film IJJODU, Buddhadev Dasgupta’s Bengali creation JANALA and Shaji Karun’s Malayalam film KUTTY SRANK in Indian Panorama Section, starting from November 23 – December 3.
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BIG TV targets more content for PPV and VAS

Reliance BIG TV is aggressively targeting revenues from VAS and particularly from its pay-per-view (PPV) offering.

The DTH player has entered into an agreement with Sony Music under which it will premiere Beyonce’s Concert for four weeks from November 10th. The offering includes Beyonce’s Live concert at Wembley. The content will be offered for Rs 50 per view with the subscription for the view valid for 24 hours from the time of activation.
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Reliance BIG TV offers – Purchase via Credit card on IVR and watch ‘Do Knot Disturb’

Reliance BIG TV, India’s fastest growing fully digital service, has always been at the forefront to provide best offers and services to its customers. Among the many offers launched during the festive season, Reliance BIG TV continues to offer the recently released David Dhawan comedy movie ‘Do Knot Disturb’ from 1 November, 09 onwards for a month on its Pay-Per-View channels. Reliance BIG TV has also gone in for functional enhancement by offering the convenience of making purchases through credit card on IVR. Customers can now purchase our movies via credit card, SMS, online and retail outlets.
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Sanjeev Lamba new CEO of Reliance BIG Pictures

Anil Ambani Group firm Reliance Big Entertainment has appointed Sanjeev Lamba as CEO for its Motion Pictures Business, Reliance BIG Pictures.

Sanjeev has more than 25-years of experience in advertising, consumer products licensing, video games and movies, a company statement said.

Prior to joining Reliance Big Pictures, Sanjeev worked with Ogilvy and Mather in Mumbai and New Delhi, The Walt Disney Company in Hong Kong, Tokyo and California and the Weinstein Company in New York.
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Reliance Big TV new brand campaign

The Reliance Anil Dhirubhai Ambani Groups Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign, Joy of Ownership, using customer testimonials.

The television ad has an attractive lady talks about how Big TV is the best. It shows how her gadget-freak husband was disappointed to find his new LCD TV not performing as expected. She very convincingly tells viewers that the upgrade was incomplete without Reliance Big TV.

The communication message of the campaign is Real, insightful and engaging.
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Reliance BIG TV celebrates Diwali Movie Festival

As part of its on-going festive celebrations, Reliance BIG TV has announced the showcase of 3 Blockbuster Bollywood movies on their Pay-Per-View channels. The recently released Aushotosh Gowariker movie What’s your Rashee?, Abhishek Kapoor directed Rock On and Black Friday by Anurag Kashyap will be available only on Reliance BIG TV from 12 October,09 onwards for a month. The content offering is presented keeping in mind the festive period, for wholesome family viewing experience by Reliance BIG TV.
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BIG Online Network appoints Anand Singh as sales head for movie campaigns

Reliance BIG Entertainment has appointed Anand Singh as sales head – movie campaigns for BIG Online Network, which includes BIGFlix.com, BIGADDA.com, Zapak.com and BIGOYE.com.

Singh will spearhead deals with movie production houses to provide a 360 degree campaign across these network sites. He will be based out of Mumbai and will report to BIGFlix.com business head – Video-on-Demand Murtuza Kagalwala.

Singh added, I am all charged to spearhead this initiative amongst the Bollywood space. With a large entertainment platform reaching huge number of audiences in a Bollywood obsessed country, it will definitely be an interesting challenge to create a niche for movie promotions. The group has aggressive plans marked out and we will soon have a couple of deals closed with a few Bollywood films in the industry.
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