Kurbaan and Wanted available on Reliance Big TV ppv platform

DTH operators are now showcasing the Saif Ali Khan-starrer Kurbaan and Salman Khan’s Wanted on their pay-per-view platform.

Reliance Big TV will premiere Kurbaan on 2 January while Salman Khan’s Wanted is currently being shown on its platform. Both the films are part of the platform’s New Year offerings to its subscribers.

Kurbaan and Wanted will be available on Reliance Big TV’s ppv platform for Rs 100 and Rs 75 for a 24-hour pass.

Meanwhile, Dish TV is currently showing Kurbaan at Rs 100 per view while Tata Sky is offering both Kurbaan and Wanted at Rs 100 per view each.
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DTH cos may charge premium from advertisers in 2010

Advertisers may have to pay 10-15 per cent extra for using the direct-to-home (DTH) platform by early next year. Five of the six DTH players have begun measuring the viewing habits of their 17 million-plus subscribers and plan to monetise it by offering the information to advertisers for target-advertising.

This means, by early next year, DTH operators like Dish TV or Tata Sky will be able to know exactly how much time their subscribers spent on any particular channel or interactive services on a particular day, an information that will develop interest among companies like car makers, computer manufacturers, FMCG or banking and insurance companies.
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Reliance Media World Limited extends to Rural India

Adding another feather to its cap, Reliance Media World Limited is all set to tap into the rich potential of Rural markets, with the launch of a new business unit Big Rural. This division of Reliance Media World is the radio industry’s first attempt to reach out to rural markets and offer marketers activation solutions backed by radio support. A truly thought leadership initiative, BIG Rural will give brands inroads into lacs of villages across the country.
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Reliance Big Cinemas launches Popcorn Flavor Bar this week

Reliance Anil Dhirubhai Ambani Group (ADAG) promoted leading cinema chain BIG Cinemas, a division of Reliance MediaWorks Ltd is going to launch a unique concept as a part of their Movie Munchies brand – Popcorn Flavor Bar this week.

The one of its kind concept will offer twelve varieties of flavoured popcorn. On the guest request the flavours would be added to the regular popcorn in a specially designed ‘Shaker Bag’ which will be available at the counter. The flavored popcorn will be available at ten rupees more than the existing medium popcorn rate.
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Win a free Reliance BIG TV connection this festive season

Reliance BIG TV, India’s leading digital DTH service provider, has recently announced the year end Dhamaka. The scratch and win offer is an opportunity for the customer to win assured gifts like free subscriptions and discounts on installation of Reliance BIG TV. This scratch and win offer is planned keeping Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.
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Big Entertainment tie-up with Amitabh Bachchan AB Corp

Bollywood icon Amitabh Bachchan’s AB Corp has inked a Rs.15 billion ($375 million) deal with Anil Ambani‘s Reliance Big Entertainment for making films and serials.

Bachchan says this collaboration is the result of a synergy of their professions. They are in the business of making content and we have been in the business of giving content its creativity. The two have now come together for mutual benefit, he said.
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BIG TV into Social Media to promote James Cameron Avatar

Reliance BIG TV Launches Innovative Social Media Campaign on Twitter, Facebook and YouTube to Promote James Cameron’s Hollywood mega movie of the year Avatar in India Reliance BIG TV is the official marketing partner of Fox Star, the movie’s distributors in India. The movie is scheduled for theatrical release on 18th December.
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BIG FM in partnership with Radio Dhamaal and Rangila FM

BIG 92.7 FM, the FM radio network from Reliance Media World, with 45 statIons of Its own across India, further amplifies its reach through alliances with Radio Dhamaal and Rangila FM.

These strategic alliance grows the already enormous the BIG FM network offering by an additional 7 StatIons with BIG 92.7 FM`s sales teams flaw being able to offer advertisers the opportunity to reach 52 citIes across India, reaching out to deeper pockets of the country.
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Reliance BIG TV, Fox Star Studios ink marketing alliance for Avatar

Reliance BIG TV is entering into a strategic marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar.

Reliance BIG TV will showcase exclusive interviews with Cameron and the stars of Avatar as well as exclusive videos of Behind-The-Scenes of the film. As part of the tie-up, Reliance BIG TV is creating a new TVC with the visual imagery from Avatar. The 30 seconds TVC is made in English and expected to go on air across 12 English channels that include Times Now, AXN, Star World, Star Movies, Channel V, and HBO among others from 15 December. Reliance BIG TV will be running a month long 360 degree integrated marketing campaign across all India.
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Reliance Big Entertainment into strategic alliance with T-Series, Hungama

Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and Hungama Digital Media Entertainment Company (Hungama Mobile) wherein all three companies will co-own the current and future music catalogue of Rel Big Entertainment.

The content would be exclusively distributed by T-Series on all platforms and in all formats including the current titles in the Big Music catalogue and all future titles in Reliance Big Entertainment including all physical formats, Radio and Television, Mobile and digital formats, across the globe.
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