Reliance BIG TV ties-up with UTV to showcase Wake Up Sid on PPV

Reliance BIG TV has entered into a tie-up with UTV Productions to showcase Wake Up Sid on its PPV platform. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for a period of four weeks. The agreement is signed on a revenue sharing basis. Reliance BIG TV will offer Wake Up Sid on its PPV platform from November 20, 2009 onwards. It will offer the movie on a 24-hour PPV access for Rs 100 only.
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BIG TV targets more content for PPV and VAS

Reliance BIG TV is aggressively targeting revenues from VAS and particularly from its pay-per-view (PPV) offering.

The DTH player has entered into an agreement with Sony Music under which it will premiere Beyonce’s Concert for four weeks from November 10th. The offering includes Beyonce’s Live concert at Wembley. The content will be offered for Rs 50 per view with the subscription for the view valid for 24 hours from the time of activation.
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Reliance BIG TV offers – Purchase via Credit card on IVR and watch ‘Do Knot Disturb’

Reliance BIG TV, India’s fastest growing fully digital service, has always been at the forefront to provide best offers and services to its customers. Among the many offers launched during the festive season, Reliance BIG TV continues to offer the recently released David Dhawan comedy movie ‘Do Knot Disturb’ from 1 November, 09 onwards for a month on its Pay-Per-View channels. Reliance BIG TV has also gone in for functional enhancement by offering the convenience of making purchases through credit card on IVR. Customers can now purchase our movies via credit card, SMS, online and retail outlets.
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Reliance Big TV new brand campaign

The Reliance Anil Dhirubhai Ambani Groups Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign, Joy of Ownership, using customer testimonials.

The television ad has an attractive lady talks about how Big TV is the best. It shows how her gadget-freak husband was disappointed to find his new LCD TV not performing as expected. She very convincingly tells viewers that the upgrade was incomplete without Reliance Big TV.

The communication message of the campaign is Real, insightful and engaging.
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Reliance BIG TV celebrates Diwali Movie Festival

As part of its on-going festive celebrations, Reliance BIG TV has announced the showcase of 3 Blockbuster Bollywood movies on their Pay-Per-View channels. The recently released Aushotosh Gowariker movie What’s your Rashee?, Abhishek Kapoor directed Rock On and Black Friday by Anurag Kashyap will be available only on Reliance BIG TV from 12 October,09 onwards for a month. The content offering is presented keeping in mind the festive period, for wholesome family viewing experience by Reliance BIG TV.
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Reliance BIG TV announces new package for South region

Reliance BIG TV today announced a new package during the festive season for South market at Rs 2590 with more channels and choices. It said in a statement that it had loaded ‘base packs’ with popular content and added 22 new linear TV channels on its platform. New regional channels have been introduced in South regional packs including UsheTV (Kannada), AdityaTV (Tamil) and GCV (Telugu).
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BIG TV to premiere Pink Floyd’s PULSE on PPV service

Reliance BIG TV announces the premiere of British Rock legend Pink Floyd’s Pulse on its pay-per-view service. The company has signed a 4 week content agreement with Sony Music to showcase Floyd’s Pulse on its PPV service. The concert will be on Reliance BIG TV from August 28th 2009 onwards. Those wishing to view this concert can view it on Reliance BIG TV’s PPV service for Rs 50.
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Meet Sanjay Behl: CEO Big TV and Group

The first thing that you notice when you meet Sanjay Behl, chief executive officer (CEO), Big TV and group head, brand and marketing, Reliance Communications (RCom), is his height. Being sharp, articulate, having a fair epidermis, and at 6 feet plus his personality has nothing remotely dwarfish about it.

Behl, an MBA in marketing from Sydenham College (Mumbai), passed out in 1990 as an engineer from Institute of Technology, Benaras Hindu University (ITBH) to join Ranbaxy as production supervisor for antibiotics on the shop floor, before moving to Mumbai for a management degree.
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Reliance BIG TV acquires PPV rights of Pakistani movie Khuda Kay Liye

Reliance BIG TV has bought the DTH rights for the Pakistani movie Khuda Kay Liye from Percept Picture Company.

Reliance BIG TV will be screening the movie on its Pay Per View (PPV) channels. The movie has been directed by Shoaib Mansoor and stars Naseeruddin Shah.
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Reliance BIG TV partners Sony BMG to showcase Jackson concert

Direct-to-home service provider Reliance BIG TV on Thursday said it has inked a content sharing agreement with Sony BMG to showcase a Michael Jacksons concert on its pay-per-view (PPV) service.

The company has signed a four-week content agreement with Sony BMG to showcase Michael Jacksons concert, Live in Bucharest: The Dangerous Tour, on its PPV service, BIG TV said in a statement.

The concert will be available from July 12 at a price of Rs 25, it added.
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