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Kurbaan and Wanted available on Reliance Big TV ppv platform

December 30, 2009 · Filed Under Reliance Big TV · Comment 

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DTH operators are now showcasing the Saif Ali Khan-starrer Kurbaan and Salman Khan’s Wanted on their pay-per-view platform.

Reliance Big TV will premiere Kurbaan on 2 January while Salman Khan’s Wanted is currently being shown on its platform. Both the films are part of the platform’s New Year offerings to its subscribers.

Kurbaan and Wanted will be available on Reliance Big TV’s ppv platform for Rs 100 and Rs 75 for a 24-hour pass.

Meanwhile, Dish TV is currently showing Kurbaan at Rs 100 per view while Tata Sky is offering both Kurbaan and Wanted at Rs 100 per view each.
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Win a free Reliance BIG TV connection this festive season

December 18, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV, India’s leading digital DTH service provider, has recently announced the year end Dhamaka. The scratch and win offer is an opportunity for the customer to win assured gifts like free subscriptions and discounts on installation of Reliance BIG TV. This scratch and win offer is planned keeping Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.
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BIG TV into Social Media to promote James Cameron Avatar

December 18, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV Launches Innovative Social Media Campaign on Twitter, Facebook and YouTube to Promote James Cameron’s Hollywood mega movie of the year Avatar in India Reliance BIG TV is the official marketing partner of Fox Star, the movie’s distributors in India. The movie is scheduled for theatrical release on 18th December.
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Reliance BIG TV, Fox Star Studios ink marketing alliance for Avatar

December 17, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV is entering into a strategic marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar.

Reliance BIG TV will showcase exclusive interviews with Cameron and the stars of Avatar as well as exclusive videos of Behind-The-Scenes of the film. As part of the tie-up, Reliance BIG TV is creating a new TVC with the visual imagery from Avatar. The 30 seconds TVC is made in English and expected to go on air across 12 English channels that include Times Now, AXN, Star World, Star Movies, Channel V, and HBO among others from 15 December. Reliance BIG TV will be running a month long 360 degree integrated marketing campaign across all India.
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BIG TV ties up with Fox STAR to promote Cameron film

December 11, 2009 · Filed Under Reliance Big TV · Comment 

Anil Ambani’s direct-to-home company, Reliance BIG TV, has formed a marketing alliance with Fox STAR Studios for its forthcoming movie, Avatar. The deal, according to source, has been struck for Rs 20 crore.

Avatar is an epic 3D fiction movie which has taken James Cameron almost four years to make. Fox STAR Studios is releasing the movie worldwide.

The alliance comprises of BIG TV getting the first telecast rights of exclusive promotions for direct-to-home (DTH) platforms, creating a TVC (television content rating) with the cast of Avatar, introducing special zones across its multiplexes to experience the film. BIG TV will also run a pan-India marketing campaign for which the company will spend Rs 5 crore.
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Big TV partners with UTV

November 23, 2009 · Filed Under Reliance Big TV · Comment 


Reliance BIG TV has entered into a tie-up with UTV Productions to show the film Wake Up Sid on its Pay per View platform from November 20. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for four weeks.
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Reliance BIG TV ties-up with UTV to showcase Wake Up Sid on PPV

November 19, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV has entered into a tie-up with UTV Productions to showcase Wake Up Sid on its PPV platform. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for a period of four weeks. The agreement is signed on a revenue sharing basis. Reliance BIG TV will offer Wake Up Sid on its PPV platform from November 20, 2009 onwards. It will offer the movie on a 24-hour PPV access for Rs 100 only.
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BIG TV targets more content for PPV and VAS

November 8, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV is aggressively targeting revenues from VAS and particularly from its pay-per-view (PPV) offering.

The DTH player has entered into an agreement with Sony Music under which it will premiere Beyonce’s Concert for four weeks from November 10th. The offering includes Beyonce’s Live concert at Wembley. The content will be offered for Rs 50 per view with the subscription for the view valid for 24 hours from the time of activation.
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Reliance BIG TV offers – Purchase via Credit card on IVR and watch ‘Do Knot Disturb’

October 28, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV, India’s fastest growing fully digital service, has always been at the forefront to provide best offers and services to its customers. Among the many offers launched during the festive season, Reliance BIG TV continues to offer the recently released David Dhawan comedy movie ‘Do Knot Disturb’ from 1 November, 09 onwards for a month on its Pay-Per-View channels. Reliance BIG TV has also gone in for functional enhancement by offering the convenience of making purchases through credit card on IVR. Customers can now purchase our movies via credit card, SMS, online and retail outlets.
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Reliance Big TV new brand campaign

October 14, 2009 · Filed Under Reliance Big TV · Comment 

The Reliance Anil Dhirubhai Ambani Groups Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign, Joy of Ownership, using customer testimonials.

The television ad has an attractive lady talks about how Big TV is the best. It shows how her gadget-freak husband was disappointed to find his new LCD TV not performing as expected. She very convincingly tells viewers that the upgrade was incomplete without Reliance Big TV.

The communication message of the campaign is Real, insightful and engaging.
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