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3 Idiots pirated DVDs: Big Pictures files FIR

January 6, 2010 · Filed Under Reliance Entertainment · Comment 

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Reliance Big Pictures has filed FIR in Ghaizabad against Galaxy Cinema based in Kaushambi, UP (on the outskirts of Delhi) suspected of aiding to make pirated DVDs of 3 Idiots.

Based on the technical information of ‘cap code marking’ on each print of the film. Apparently the pirated DVD of 3 Idiots were found in Delhi and tracked by Reliance and stopped.

Movie piracy is not a victimless crime. Not only does piracy have a financial impact on Reliance Big Pictures, it negatively impacts jobs of people in the film industry and related businesses. We are committed to take a strong, proactive position in protecting copyrights, and are hopeful that our support of strong anti-piracy efforts will be instrumental in developing a growing and vibrant marketplace for Indian films We would like to see strict action against the offender/s, sending out a strong message said Kamal Gianchandani, COO Distribution, Reliance Big Pictures.
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Reliance files case : Traced pirated DVDs of 3 Idiots

January 3, 2010 · Filed Under Reliance Entertainment · Comment 

Anil Ambani Group firm Reliance Big Pictures has filed a case against Galaxy Cinema in Ghaziabad district of Uttar Pradesh for allegedly making pirated DVDs of its just-released blockbuster 3 Idiots.

The first information report (FIR), filed Thursday, is based on technical information gleaned through the cap code marking anti-piracy technology on each print of the film, a statement from Reliance Big Pictures said Saturday.

It said that the company, a subsidiary of Reliance Anil Dhirubhai Ambani Group (R-ADAG), traced the pirated DVDs in the national capital and the activity was stopped soon after.
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Kurbaan and Wanted available on Reliance Big TV ppv platform

December 30, 2009 · Filed Under Reliance Big TV · Comment 

DTH operators are now showcasing the Saif Ali Khan-starrer Kurbaan and Salman Khan’s Wanted on their pay-per-view platform.

Reliance Big TV will premiere Kurbaan on 2 January while Salman Khan’s Wanted is currently being shown on its platform. Both the films are part of the platform’s New Year offerings to its subscribers.

Kurbaan and Wanted will be available on Reliance Big TV’s ppv platform for Rs 100 and Rs 75 for a 24-hour pass.

Meanwhile, Dish TV is currently showing Kurbaan at Rs 100 per view while Tata Sky is offering both Kurbaan and Wanted at Rs 100 per view each.
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DTH cos may charge premium from advertisers in 2010

December 28, 2009 · Filed Under Reliance Entertainment · Comment 

Advertisers may have to pay 10-15 per cent extra for using the direct-to-home (DTH) platform by early next year. Five of the six DTH players have begun measuring the viewing habits of their 17 million-plus subscribers and plan to monetise it by offering the information to advertisers for target-advertising.

This means, by early next year, DTH operators like Dish TV or Tata Sky will be able to know exactly how much time their subscribers spent on any particular channel or interactive services on a particular day, an information that will develop interest among companies like car makers, computer manufacturers, FMCG or banking and insurance companies.
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Reliance Media World Limited extends to Rural India

December 27, 2009 · Filed Under Reliance Entertainment · Comment 

Adding another feather to its cap, Reliance Media World Limited is all set to tap into the rich potential of Rural markets, with the launch of a new business unit Big Rural. This division of Reliance Media World is the radio industry’s first attempt to reach out to rural markets and offer marketers activation solutions backed by radio support. A truly thought leadership initiative, BIG Rural will give brands inroads into lacs of villages across the country.
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Reliance Big Cinemas launches Popcorn Flavor Bar this week

December 21, 2009 · Filed Under Reliance Entertainment · Comment 

Reliance Anil Dhirubhai Ambani Group (ADAG) promoted leading cinema chain BIG Cinemas, a division of Reliance MediaWorks Ltd is going to launch a unique concept as a part of their Movie Munchies brand – Popcorn Flavor Bar this week.

The one of its kind concept will offer twelve varieties of flavoured popcorn. On the guest request the flavours would be added to the regular popcorn in a specially designed ‘Shaker Bag’ which will be available at the counter. The flavored popcorn will be available at ten rupees more than the existing medium popcorn rate.
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Win a free Reliance BIG TV connection this festive season

December 18, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV, India’s leading digital DTH service provider, has recently announced the year end Dhamaka. The scratch and win offer is an opportunity for the customer to win assured gifts like free subscriptions and discounts on installation of Reliance BIG TV. This scratch and win offer is planned keeping Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.
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Big Entertainment tie-up with Amitabh Bachchan AB Corp

December 18, 2009 · Filed Under Reliance Entertainment · Comment 

Bollywood icon Amitabh Bachchan’s AB Corp has inked a Rs.15 billion ($375 million) deal with Anil Ambani’s Reliance Big Entertainment for making films and serials.

Bachchan says this collaboration is the result of a synergy of their professions. They are in the business of making content and we have been in the business of giving content its creativity. The two have now come together for mutual benefit, he said.
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BIG TV into Social Media to promote James Cameron Avatar

December 18, 2009 · Filed Under Reliance Big TV · Comment 

Reliance BIG TV Launches Innovative Social Media Campaign on Twitter, Facebook and YouTube to Promote James Cameron’s Hollywood mega movie of the year Avatar in India Reliance BIG TV is the official marketing partner of Fox Star, the movie’s distributors in India. The movie is scheduled for theatrical release on 18th December.
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BIG FM in partnership with Radio Dhamaal and Rangila FM

December 17, 2009 · Filed Under Reliance Entertainment · Comment 

BIG 92.7 FM, the FM radio network from Reliance Media World, with 45 statIons of Its own across India, further amplifies its reach through alliances with Radio Dhamaal and Rangila FM.

These strategic alliance grows the already enormous the BIG FM network offering by an additional 7 StatIons with BIG 92.7 FM`s sales teams flaw being able to offer advertisers the opportunity to reach 52 citIes across India, reaching out to deeper pockets of the country.
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