Live streaming of ICC Cricket World Cup 2011 on Reliance Mobile

ICC’s Cricket World Cups are the most prestigious and most widely followed event in India. Reliance Communication the ‘Global Partner’ for the ICC Cricket World Cup 2011 (ICC CWC 2011) organized a preview of the trophy at Mumbai today. Reliance Mobile also kicked off a series of promotional activities for ICC CWC 2011 as part of the partnership for the 2011 edition of the tournament scheduled to begin in February 2011. Cricketing legend and key member of Indian Cricket team which won the World Cup in 1983, Syed Kirmani was present at the occasion.

This marked the beginning of the Reliance Mobile’s Trophy Preview across India before the tournament kicks off in Dhaka, Bangladesh on February 19, 2011. The ICC CWC 2011 Trophy will be handed over to the winning team of this tournament which is the 10th edition.

Reliance Communications has a long standing association with Cricket having sponsored prestigious events like the ICC Champions Trophy and all the editions of the ICC World T20. The company received overwhelming response to its Value Added Services (VAS) offerings from cricket loving fans during the ICC World T20 tournaments. Encouraged by this, Reliance Mobile is all set to launch a host of services that provides exciting audio and video content on both 3G and 2G platforms during the ICC CWC 2011. The company has bagged the license to offer 3G services in 13 key circles including Mumbai, Delhi and Kolkata. Reliance Mobile also offers pan-India CDMA and GSM Services across 24000 towns and 6 lakh Indian villages serving over 115 million customers.

Reliance Mobile will go LIVE with all ICC CWC 2011 matches through its already live specially created ICC zone on R-World VAS platform. Reliance Mobile customers will be able to keep a track of the 49 ICC CWC 2011 matches via WAP and SMS Alerts. They will be able to watch live stream of match highlights videos, watch previews and match round-ups, and download wallpapers and ringtones, anytime anywhere, with their handsets on both GSM and CDMA networks.

For cricket buffs, Reliance Mobile will provide access to ICC rankings, archived content of previous tournaments, news and analysis of match/tournament/players, ball-by-ball score updates on Wireless Application Protocol (WAP) and Data protocol. Customers will have the choice of downloading video clips and receiving video alerts over SMS.

Reliance Mobile customers will have a range of services to choose from including video clippings of all matches India plays with live audio commentary and moment-by-moment text commentary on their handsets. Customers can capture the action and rare moments of the championship and set them as wallpapers. They can also set the ICC World Cup theme song as their caller ring back tune and download the video of the theme song.

Commenting on Reliance Mobile’s association with ICC Cricket World Cup 2011, Akshay Kumar, CEO and Regional Head, South West, Reliance Communications said, The key market drivers will be the increasing availability of 3G services and support for high quality video, the globalization of sport personalities and club support, and the improvement of digital sports rights for mobile distribution.

He added, These drivers apply to many types of leisure and information content, but none more so than sports content. There is a great opportunity for content owners, application service providers and operators to exploit sport content over the mobile channel in multiple innovative ways

Mobile sports information and entertainment services are expected to take an increasing share of global mobile sports, leisure and information content (infotainment) market over the next five years. Juniper Research forecasts that the global market for mobile sports content and service will grow at an average growth rate of 27 percent.

Reliance Mobile will offer this world class application for iPhone, iTouch devices, Blackberry, Android and Symbian enabled devices, Nokia Ovi Store, Java devices and Samsung app store handsets.

ICC Chief Executive Haroon Lorgat said: As we prepare for what will be a great celebration of the game at our flagship event next year, we are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 Members grow the game as they do around the world. Through its commitment to and passion for the game, Reliance Mobile is helping to make our great sport even greater.
Source: business-standard

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