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Reliance Digital plans to launch its own brand

Reliance Digital, part of Reliance Retail Ltd, a subsidiary of Reliance Industries Ltd (RIL), plans to introduce its private label brand within six months.

Speaking to reporters at the launch of the first store of Reliance Digital in Tamil Nadu, Ajay Baijal, president and chief executive, said the private label will be introduced within six months to study the market and then the segment will be ramped up by next year. The private label of Reliance will include accessories, IT products, consumer electronics and home appliances. Baijal also mentioned that there are inventory risks and expenditure in the form of after-sales infrastructure for private labels. But there are also gaps in product specification and market price. Hence, there are ample opportunities to differentiate, he noted.


The two-year-old company has also started two small-format stores called Reliance Express at Ghaziabad and Bangalore a month earlier. The stores are an average of 2,000 sq ft in size and primarily sell IT and imaging products. We are in the experimental stage, to know the viability of such stores and will expand after getting the input, said Baijal.

Reliance Digital’s foray into small format stores follows the Tata Group’s Croma’s launch of such stores under the name Zip. Croma also has its own brand of private labels and has recently planned to ramp up the product categories in the segment.

It also plans to expand to 150 large format stores by 2012. We have a ratio of 60:40 presence for our stores in metro and non-metro. We will maintain it for future expansions also, he said.

Reliance Digital will also increase the number of iStores, the exclusive ones which supply Apple products, to around 55 from the present 10.
Source: business-standard

July 15, 2009 · Filed Under Reliance Retail 
Visited 714 times, 1 so far today
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    One Response to “Reliance Digital plans to launch its own brand”

    1. RAJA on August 22nd, 2009 2:11 pm

      FROM : RAJA Date 29-08-2009
      CHENNAI – 600093
      98410-23401

      TO.
      Ajay Baijal
      President/CEO at Reliancedigital Retail Ltd.
      Bangalore Area, India
      Reliance Industries Limited
      Reliance Centre,
      19, Walchand Hirachand Marg,
      Ballard Estate,
      Mumbai 400 038.
      India.
      Tel : 91-22-2284-7000
      Fax : 91-22-2284-7099

      Sub : No Delivery of Laptop – paid compete Amount

      On 15 Aug 2009 I visited Reliance Digital @ Chennai . With kind of representation and information given by representative Mr. Khaleel Mobile no – 9500043331. I was impressed and decided to buy Acer Laptop 4736 ( COR 2 DUO 4 GB RAM T6500 2.1 G HZGM 320 GB HARD DISK )with the Independence Day Offer of Rs 10,000 Philips home Theatre.

      On 16 Aug 2009, I went into shop again & place Order (Order No. 11111111111111) for Acer Laptop 4736( COR 2 DUO 4GB ram T6500 2.1 G HZGM 320 GB HARD DISK ) with the Independence Day Offer of Rs 10,000 Philips home Theatre. Paid Rs 38,991.50 from HSBC CREDIT CARD
      from Order Placement till date I got only sufferings and false commitments and nothing else.

      I was told that this model will be delivered on 19 th Aug 2009 .But on 19th Aug nobody called me. I called up Reliance Digital Chennai , I was told by another Executive that it will not be available and you take any other model . In the evening 19 th Aug 2009 I went again to Reliance Digital Chennai and met Mr Khaleel. He said that he will speak to HO and arrange me other model with same ( COR 2 DUO 4 GB RAM 6500 2.1 G HZGM 320 GB HARD DISK ) .

      I also met Mr Veeraraghavan ( Deputy Manager Customer Relations ) mobile no – 9940039219 they asked me one day time to sort it out . But on 20th Aug 2009 also the issue was not solved ,they told me that HO has not given a feedback.

      I went to Reliance digital on 21st Aug 2009 for the 4th time and met Mr Veeraraghavan . Mr Khaleel on phone told to wait for half an hour to confirm from HO. I waited in the Relaince Digital showroom for one hour , then I had to call Mr Khaleel . he told me to go in for a lower configuration model for the same price. I told him why I should go in for a lower type model.

      While placing Order, I specifically told that I want only ( COR 2 DUO 4GB RAM 6500 2.1 G HZGM 320 GB HARD DISK ) . If this is available with the SAME features then its Ok otherwise refund the money back.

      Please ask your concerned CSD executive to mail me at rajachennaiindia@yahoo.com or call me at 98410-23401

      Please deliver the same model or refund the same by cheque . Already one week has passed please see to it that this will only effect you Brand Image which Reliance has ?

      Hoping for speedy action.

      Regards

      ”THINK BEFORE YOU PRINT” “SAVE TREES, SAVE WORLD, SAVE MANKIND” 
      ==============================================
      Raja , MBA ( Finance )
      Wealth Management
      98410-23401
      e-mail : rajachennaiindia@yahoo.com

      CC : Mr Veeraraghavan ( Deputy Manager Customer Relations )
      Mr Khaleel ( manager )

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