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Reliance ADAG to enter broadcasting biz with lifestyle and English music channels

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Reliance ADAG is likely to kick-start its broadcasting business with the launch of a lifestyle and an English music channel, industry sources say.

The lifestyle channel will focus on fitness for which the content is being firmed up. Big Broadcasting, the entity which will own and operate Reliance’s TV channels, is also in talks with international music labels like Sony, BMG and Universal for the content lineup on its music channel.

When contacted, Big Broadcasting COO Ashutosh declined to comment.

The Hindi movie channel is on the backburner as there is paucity of content in the marketplace. Recently, Reliance sold telecast rights for 25 Hindi movies to UTV Movies on a limited screening basis for two years. The list included Rock On, Luck By Chance, Marigold, Johnny Gaddaar, Love Story 2050, Border, Refugee, Main Madhuri Dixit Banna Chahti Hoon, and Gangaajal.

‘For building a movie channel like Zee Cinema or Max, content is just not available at this stage. The option is to either run a movie channel on syndicated content or acquire one. But on syndicated content you can’t have a movie channel of big size,’ sources add.

Reliance is believed to have started talks with Sahara One Media & Entertainment Ltd. for acquiring its Hindi movie channel Filmy, but couldn’t settle on the valuation.

Reliance ADAG has already started producing regional content through Big Productions.

Earlier Reliance ADAG had applied to the Information and Broadcasting Ministry for 20 channels in the non-news segment. This included regional and kids channels.
SOurce: indiantelevision

July 16, 2009 · Filed Under Reliance ADAG 
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