Reliance Communications has announced the launch of its GSM- based cellular services in Valley and has dropped the entry cost of a lifetime pre-paid card to Rs 49 which comes with talk time of Rupees 10.
Reports said that Reliance Communications, countryâ€™s one of the largest mobile services provider on Wednesday opened stores at Islamabad, Kupwara, Baramulla, Pulwama and Srinagar districts of the valley.
â€œThe launch of Reliance mobileâ€™s GSM services in Jammu and Kashmir marks the completion of the companyâ€™s nationwide footprint, which already covers over one billion Indians in all other Indian states,â€ Regional sub-head Jammu and Kashmir, Punjab and Himachal Pradesh circles, Reliance communications Arvind Kumar said while inaugurating a mobile store at city centre, Lal Chowk on Wednesday afternoon.
â€œThe subscribers in Kashmir can now experience best in class telephony services at the most friendly price points including local calling and SMS, STD, ISD, roaming and value added services, which are being used by millions of Indians across the length and breadth of the country.â€ added Kumar.
He said that the company offers a unique value proposition fine-tuned as per the needs of every segment of GSM market in the country. â€œThe customers can purchase SIM card for just for Rs 49 which comes with a rolling validity of Rupees 10. The MRP of first recharge is Rs 46 with a talk time of Rs 20 and validity of ninety days. The call charges within network will be 30 paise/minute and to other network 60 paise/ minute besides Reliance to Reliance night charges just 5 paise per minute and STD charges at Rs 1/minute,â€ Kumar added.
â€œThe customer experience programme (CEP), our first offering is in line with Reliance communications, philosophy of making world-class mobility services accessible and affordable to the masses,â€ Kumar said.
Reliance is the sixth mobile service operator to start its operations in the valley. The state owned Bharat Sanchar Nigam Limited was the first mobile service operator to introduce its mobile telephony service in the valley in 2003. A year later, Airtel started its operations in the valley followed by Aircel in 2007.
In the first three months of this year, Tata Indicom and Vodafone started its operations followed by Reliance.