Reliance Retail launches “Vision Express” Optical store

The 50:50 joint venture between Reliance Retail and Pearle Europe of the Netherlands, Vision Express, on Wednesday opened its first branded optical speciality store in Bangalore.

Vision Express CEO Jarek Widomski told reporters here that the chain had 2,000 stores across Europe and planned to have 60 to 70 stores in India within a year.

The Vision Express store format included eye testing machines close to the entrance and once the prescription was ready, the customer could choose the frame and lenses on the spot and walk away wearing the new spectacles in little over an hour.

The locations will be mostly outside main metros but close enough such as Gurgaon, Mr. Widomski said. Pune, Chennai, Hyderabad are among cities where stores would come up in the coming months.

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