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BigFlix gets 80,000 registered membership in first year

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In an exclusive interview with FE’s Pritha Mitra Dasgupta, the COO of Bigflix, Kamal Gianchandani said that Bigflix will break even this financial year., the online and offline movie rental business of the Reliance Anil Dhirubhai Ambani Group (ADAG), has completed a year of operations. In just one year, it has managed to get a registered membership base of 80,000.

On the question regarding company’s current market share he said “In terms of the offline market, we have got a substantial market share. We are present in 10 cities with 112 stores and we are growing month-on-month at about 15-20%. One needs to keep in mind that we started from a small base and this is only our first year of operation.”

“In terms of members who are acquired through offline and online, the split is 75:25. In terms of usage pattern, the split is almost 55:45. What happens is we have a common package with online and offline put together. After they become members, people tend to use only the home delivery service. As far as revenue is concerned we have taken it as composite. We have a subscriber base of about 80,000 for the rental business and very high page views for video-on-demand.”

November 25, 2008 · Filed Under Reliance Entertainment 
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